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You don't use a Longcode? Why?

Longcode, also known as, Long number, is a ten (10) digit phone number/virtual mobile number that powers mobile to mobile SMS communications.

It's a cheaper method to send bulk SMS, however it's NOT supported by US wireless operators nor industry governing bodies.  Therefore, it is subject to SPAM block by the wireless operator without notice.

For a visual presentation visit:  

http://www.slideshare.net/victoriaroberts/shorcode-vs-longcode

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