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What are mandatory keywords?

Mandatory keywords are reserved keywords in each shortcode for processing Opt Out and customer support requests.  All mandatory keywords must be processed correctly, regardless of inbound message format.

Opt Out Keywords:

  • STOP
  • END
  • CANCEL
  • UNSUBSCRIBE
  • QUIT

We are required to scan our inbound logs regularly to identify Opt Out attempts and we add them to our STOP log, regardless of whether the subscribers used the correct Opt Out keyword or methods.

Customer care Keywords:

  • HELP
  • INFO

Response to HELP content:

  • Text program identification
  • Text alert frequency
  • Service description
  • Customer care contact information
  • Opt Out instruction
  • "Message and Data rates apply" disclosure

For more information, visit our slideshow.

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